RAO and city of Dubrovnik launch pioneering smart traffic zone
Dubrovnik, Croatia – RAO d.o.o., a subsidiary of the Best in Parking Group, has successfully designed and implemented a landmark smart traffic regulation system for the City of Dubrovnik. This strategic initiative, which went live on June 2, 2025, introduces a seamless, technology-driven access control zone around the historic Old Town, dramatically reducing congestion and prioritizing resident quality of life.
Solving a pressing urban challenge
Faced with increasing traffic pressures threatening the integrity of its UNESCO World Heritage Site, the City of Dubrovnik partnered with RAO to deploy a future-proof solution. The new system ensures that only vehicles with a pre-booked parking space—whether for residents, hotel guests, or delivery services—are granted automatic entry, with license plates recognized by RAO's intelligent backend platform.
"This project is a testament to how targeted technology can solve complex urban challenges," said Sinisa Lukač, Director of RAO d.o.o. "We're not just managing parking; we're helping Dubrovnik preserve its cultural soul for future generations while improving the daily experience for everyone who lives and works here."
How the RAO system works: Seamless by design
The elegance of the solution lies in its simplicity for the user and its sophistication behind the scenes:
- Book: Drivers reserve a parking space via online platforms or partner apps.
- Register: Their license plate is digitally whitelisted in the RAO management system.
- Access: ANPR (Automatic Number Plate Recognition) cameras at the zone entrance grant instant, automated entry, eliminating traffic queues and manual checks.
Blueprint for sustainable urban mobility
By taking a decisive step towards managed access, Dubrovnik now joins a global movement of visionary cities employing smart technology to create more liveable, sustainable urban environments. This project serves as a powerful blueprint for other historic cities worldwide facing similar challenges.
RAO provided end-to-end expertise for this project, from initial consultancy and software development to hardware integration and ongoing SaaS-based management, underscoring Best in Parking's commitment to delivering comprehensive digital infrastructure.
About RAO
RAO d.o.o. is a Croatian software powerhouse and a key part of the Best in Parking ecosystem. With over 25 years of deep domain expertise, RAO develops modular, scalable SaaS solutions for modern traffic, parking, and urban mobility management. Its portfolio includes advanced digital permitting, visitor management systems, and custom-built applications that empower municipalities and operators to create smarter, more efficient cities. RAO's technology currently supports over 120 clients across 10 innovative products.
Learn more:
- See the system in action: Watch the official City of Dubrovnik information video here.
- Discover how RAO's solutions can transform your city: www.rao.hr